First, you need to choose who will see this Offer. A common example that performs well is Organic Search visitors (for more examples, see this article):
Next, click the orange "Continue to Step 2" button. Perfect your Offer's style by using the tabs on the left:
Enter the text that will go in the Offer. In this example, our site visitors from Organic Search will see this, so we want to tailor it to them:
Then, in the "Offer Inset" section, we'll change the Offer Inset text to "10% off!" instead of the default "15% off" (alternatively, we have the option to use a picture in the inset instead of text):
Now we can see a final preview of our Offer before saving:
Click "Save as Draft" if you want to review your Offer one more time, or click "Save and Activate" if you want to immediately activate the Offer on your site.
There is no additional work required to propagate the Offer to your site; the Offers work with the tracking code that you already have installed on your site.
Once your Offer has been saved, you can turn your Offer on or off at any time by clicking the "Off"/"On" button. In addition, after the Offer has been shown to a number of people, you will begin to see data accumulate that tells you about how the Offer is performing: